Just like any other business, the constant struggle for blog owners is driving traffic to their website. Whether your passion is fashion, travel, or automobiles, some niches are trendy while others are timeless.
One industry that I'm passionate about is food blogging. Starting a food blog is fun but as easy it is sounds, blogging requires special skills as there are millions of people across the globe in search of interesting food ideas that cater to different diets and so working on the content that people want to read and access is key..
As much as mastering your cooking skills and perfecting recipes is important, so is keeping your audience entertained and satisfied so creating great content will make your blog alot more appealing to them.
There are several techniques you can implement to drive more traffic to your food blog and I'd love to share with you today my top 7 things you can consider to increase the popularity of your blog.
Know your Niche
When building a website, having a clear theme that will be constant in all your web pages and blogs is important. When you recognize your niche its easier to create content that reaches the right audience and generates traffic.
A food blog can consist of a variety of topics such as recipes, restaurant reviews, food product reviews, cooking techniques and so much more. There is no right and wrong when it comes to blogging but in order to drive traffic to your website, paying attention to your audience and comments is helpful.
Consistency is something that bloggers end up taking lightly which can amount to a loss of online visitors. The more regularly you update your blogs with relevant content, the more traffic you'll receive. People are always in search of sites that have new and updated content. This improves your site’s credibility, so ensure that you stick to a particular schedule and maintain consistency. Outdated blogs can increase the bounce rates of your site and impact your website ranking on search engines. Creating fresh and unique content will keep your subscribers interested and your blog more appealing.
Take Great Photos
One of the best ways to drive traffic to your blog is through high-quality images. Most smartphones can deliver good quality photos that can make your food look so tasty!
Some food bloggers who have made blogging their career like to invest in good equipment to enhance the quality of their photos and videos to attract more people to their website.
A good rule of thumb is to do your research and pick up tricks and tips on how to capture the food you create in the most creative way, natural light always works best. This will improve your exposure and reach to enabel to you find a wider audience.
Food blog SEO
As most of you may already know, SEO is the heart and soul of increasing visibility on search engines. Not only does it help in brand awareness but also builds a strong online presence.
With the food industry being so vast, optimizing your food blog with SEO is essential so that you can drive more traffic.
The first thing to do is familiarise yourself with different SEO techniques and find ways to implement them in your food blog.
- Keywords: The foundation of any SEO strategy is keywords that will boost your visibility and drive traffic to your blog. Small, medium and long-tail keywords that are less competitive can increase the chances of your blogs being seen on search engines.
- Optimize Images: As much as high-quality images are useful, adding the right alt text and inserting the appropriate image size can increase the visibility of your blog.
- Linking: Earn backlinks from authoritative sites and internally link to your past blogs can increase web traffic to your food blog and makes your site more trustworthy.
- Web host provider: An excellent hosting service will provide great website speed, security, web design, and so much more that can be quite useful for a food blogger. Hosting Foundry has reviewed some of the best hosting services that can work best for your food blog.
Creating the Right Content
As mentioned before, the industry is vast and a variety of topics to choose from, bloggers often wonder what kind of content to put up on their site.
While some bloggers focus on a single particular topic that is local and effective. Whereas others focus on a wider genre of food topics that cater to all foodies across the globe.
Creating engaging and interactive content that has high-quality value will have people flocking to your site.
Try out different recipes that are attractive to your target audience, create listicle pieces, giveaway posts, quality foods, images, and videos to make your blogs look great.
Writing guest blogs is another great way to bring traffic to your website. Just make sure that sites you write for are relevant to your niche or else you will be writing for audiences that are not interested in what you offer.
Social media can be your best bet in promoting your food blogs and building awareness. It also gives you an opportunity to engage directly with your followers and interact with them on a personal level.
Grow your social profiles by uploading your blog posts with attractive and high-quality images. Allow social sharing on your profiles so once your followers share your post, it will be able to reach a wider audience and attract more people to your profile.
Update your profiles with all necessary information in regards to your blog such as website link, blog name, contact information, and so on. By doing so, people will not only visit your social channels but also look further into your website.
In today’s digital world, every website on the internet must have a mobile-friendly website. Search engines have made it a crucial ranking factor, so if you want to drive traffic to your website, you must have a mobile-friendly website.
For those who love looking up recipes and cooking, it can difficult to be in the kitchen with a laptop or a desktop, right? This is where smart devices come in handy. With modern technology, you can easily access the internet through your smart devices and look-up for favorite recipes.
It is important to note, optimizing your mobile site must have good readability, great speed, easy website navigation, and much more.
Remember, no matter what technique you invest in your food blog, nothing happens overnight. It takes time and patience to consistently make necessary changes that work best for your blog.
Monitor, track, and re-test different strategies until you find the best tactic that drives more traffic to your website.